Posted on: August 3rd, 2009 Stark Industries Wants You!
We’re still nine months away from the release of Iron Man 2, so you know what that means: marketing time. What better way to get fans crazier than they already are than with some good ol’ fashioned viral marketing. Marketing strategy has always been a creative venture when it comes to Hollywood, and what was perfected (and arguably originated, in terms of film promotion) with The Dark Knight now lends itself to Iron Man. So here’s what we’ve got going.
If you head on over to www.StarkIndustriesNow.com you will see that you are now on the Stark Industries homepage, and greeted with what appears to be a hand-written press release from Tony Stark himself. Typical, Tony Stark writes his press releases on coffee mug-stained napkins.
The napkin reads:
FOR IMMEDIATE RELEASE:
WE NO LONGER MAKE WEAPONS!
Sincerely,
Tony Stark
(Pepper, pls post exactly as is!)
Oh that Pepper Potts, he said exactly, not literally!
Now, there’s a link at the top of the page that says “JOIN STARK INDUSTRIES”. If you click that it takes you to an online job application for Stark Industries. It’s a form that asks you basic questions as any job application would, when can you work, your address, etc. then it goes on to ask you some pretty interesting ones like
A plane flying past a non-moving observer has kinetic energy in the reference frame of this observer, the same plane has how much kinetic energy in the reference frame which moves with the plane?
and
What term describes the superposition of two or more waves resulting in a new wave pattern?
Fun stuff! So I filled the form out, as best I could, and hit submit.
Well, moments ago I received this email from Kay Baker at Stark Industries:
Hey there!
Thank you so much for being one of the first people to apply for a job at Stark Industries. So far, the response has been incredible. You are among the best and brightest and your interest in joining our ranks is truly appreciated.
Already we have an overwhelming number of applicants and we plan to take our time thoroughly investigating each one. It may be a long process, but it is the only way to ensure that we find the absolute best candidates to work at Stark Industries.
We will contact you soon as we narrow down our selection.
All the best,
Kay Baker
Verrrry interesting. I like where this is going. I guess now we wait and see what happens, but this is a really good way of engaging the hardcore fans, and fun alternative to just sitting at home and waiting. If I were to guess anything, this will lead to some fun reveals like images or even a trailer, ala Why So Serious?, the Dark Knight viral.
Until then, we’ll keep our eyes on the inbox and let you know what happens next. Head on over to Stark Industries and apply yourself!
2 Responses to “Stark Industries Wants You!”
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David Says:
August 3rd, 2009 at 8:11 pmDude – got the same message today! Cool stuff!
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Dennis Says:
August 4th, 2009 at 1:17 amI applied to the Stark Industires site back during CCSD09, like two or three weeks ago. I just got my reply today. I like what they’re doing so far, I hope they actually keep up with it.