BOX OFFICE BEAT: The Great Divide

Welcome to another Box Office Beat, your weekly insight into the previous week’s new release performances.

Last Wednesday debuted what could be the last of the summer blockbusters for the year, Transformers: Revenge of the Fallen. Regardless of the majority of critical response, including mine, being incredibly negative, Michael Bay’s follow up to his original box office beast made a ridiculous amount of money. The film opened a full day early with midnight screenings alone pulling in over $15 million, but that’s mere peanuts for what will most likely be the highest grossing film of the year,and quite possibly one of the highest grossing films of all time.

No other major releases entered the market this week except for My Sister’s Keeper. I don’t even know what the hell a My Sister’s Keeper is. Regardless, it performed terribly.

Here’s the top 5 and their respective intake:

1. Transformers: Revenge of the Fallen – $108,966,307*
2. The Proposal – $18,578,541
3. The Hangover – $17,022,166
4. Up – $13,061,737
5. My Sister’s Keeper – $12,442,212

* note that because Transformers opened early, it’s grossing is well over $200,000,000 as of Monday, June 29.

Check out the fill stats for the week here.

Next week we’ll see how Ice Age: Dawn of the Dinosaurs and Public Enemies stand up against a second week of Transformers.